|At over 130 pages, NBI/Michael Sone
Associates' Canadian Cellular/PCS Market Report, 2000 Edition is the
most comprehensive study yet published on this industry. It examines in
detail, for both the equipment and service segments, such topics as
market size and growth, distribution strategies, pricing and technology
issues and usage patterns. Section 1 consists of a detailed executive
summary that provides an overview of the industry in Canada as well as
an analysis of the key elements that will define the future of the
industry. Section 2 is devoted to the handset and equipment
manufacturers with reference to the latest technologies and particular
strategies of the vendors. Also included are detailed profiles of the
major manufacturers and discussions on their activities and future plans
as the industry moves toward the next generation (3G) of wireless
communications. Additional products and services including in-building
wireless systems, handset rental and telematics round out the section
along with an update on pricing policies.
Section 3 chronicles the ongoing development of the
four carriers in Canada as well as the prospects for increased
competition in the near future. In turn, the market development plans
and strategies of the service providers are examined. Particular
emphasis is placed on recent developments in the marketplace and the
effects of different airtime plans, pre-paid packages, value-added
services, marketing programmes and distribution channels on revenues,
subscriber growth, churn, usage patterns and acquisition costs.
Next, Section 4 looks at the future of all cellular
and PCS services and their place in the wireless mobile communications
market. Included is an overview of 2.5G and 3G technology and the
approach to its development taken by the different manufacturers. In
particular, the ultimate resolution of diverse opinions on some aspects
of the new standards, and their ultimate resolution is well chronicled.
The emergence of Bluetooth, a new communications standard for mobile
devices, is also discussed and its implications for the cellular
industry are examined at length. Recent developments in establishing new
standards for locating wireless 9-1-1 calls and the application of the
Internet to cellular telephony complete the discussion. Section 5
provides the reader with an overview of current regulatory issues,
including CLEC, local number portability, bundling of services, calling
party pays and a detailed discussion on the upcoming spectrum auction.
Finally, Section 6 examines the concept of cellular resale and
introduces the current players in this market.
The substantive and comprehensive discussion is
supported by 17 detailed exhibits and two figures that quantify the
inter-relationship of these forces on the marketplace. Eight exhibits
provide shipment and installed base data for handset manufacturers
including projections to 2002, segmentation by province and by
technology. Nine exhibits illustrate cellular/PCS subscriber data by
service provider including projections to 2003 along parameters such as
customer and revenue growth, provincial and technology segmentation,
penetration rates and distribution channel analysis.