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CANADIAN MOBILE WIRELESS RINGTONES MARKET REPORT
NBI/Michael Sone Associates Inc.
December 2003
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Table of Contents
| Section | Page |
| About this Report | iv |
| 1.0 Executive Summary | 1 |
| 2.0 Methods, Technology and Licensing | 3 |
| 3.0 Handset Manufacturers | 8 |
| 3.1 Overview | 8 |
| 3.1.1 Audiovox | 8 |
| 3.1.2 Kyocera | 9 |
| 3.1.3 LG | 10 |
| 3.1.4 Motorola | 11 |
| 3.1.5 Nokia | 12 |
| 3.1.6 Panasonic | 13 |
| 3.1.7 Samsung | 14 |
| 3.1.8 Sanyo | 15 |
| 3.1.9 Siemens | 15 |
| 3.1.10 Sony-Ericsson | 16 |
| 4.0 Service Providers | 17 |
| 4.1 The Bell Wireless Alliance | 17 |
| 4.1.1 Bell Mobility | 17 |
| 4.1.2 Aliant Mobility | 18 |
| 4.2 Microcell | 19 |
| 4.3 Rogers AT&T Wireless | 20 |
| 4.4 TELUS Mobility | 23 |
| 5.0 Distribution | 25 |
| 5.1 Moviso | 25 |
| 5.2 Sharp Robot | 27 |
| 6.0 Glossary | 30 |
| Exhibit 1: Canadian Ringtone Statistics (2001-2006) | 2 |
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About This Report
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NBI/Michael Sone Associates’ Canadian Mobile Wireless Ringtones Report, 2003 Edition is a supplement to the Canadian Mobile Wireless Communications Services Market Report, 2003 Edition and upcoming Canadian Mobile Wireless Device and Network Equipment Market Report, 2004 Edition. It is divided into five sections. The report is the most comprehensive study published on this industry and is divided into five Sections. After an Executive Summary, Section 2.0 presents an overview of the methods, technologies and licensing issues associated with the ringtone download market. Sections 3.0 and 4.0 profile the handset manufacturers and cellular service providers respectively. Topics such as marketing approach, handset type, potential addressable market, and the similarities and relative differences between service provider ringtone downlo ad methods and activity levels are examined. Section 5.0 offers a detailed insight into the pivotal role played by the major content providers in deriving ringtones from music libraries.
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