NBI/Michael Sone Associatesí Canadian Mobile Wireless
Ringtones Report, 2003 Edition is a supplement to the Canadian
Mobile Wireless Communications Services Market Report, 2003 Edition
and upcoming Canadian Mobile Wireless Device and Network Equipment
Market Report, 2004 Edition. It is divided into five sections.
The report is the most comprehensive study published on
this industry and is divided into five Sections. After an Executive
Summary, Section 2.0 presents an overview of the methods, technologies and
licensing issues associated with the ringtone download market. Sections
3.0 and 4.0 profile the handset manufacturers and cellular service
providers respectively. Topics such as marketing approach, handset type,
potential addressable market, and the similarities and relative
differences between service provider ringtone downlo ad methods and
activity levels are examined. Section 5.0 offers a detailed insight into
the pivotal role played by the major content providers in deriving
ringtones from music libraries.