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NBI/Michael Sone Associates
193 Church Street, 3rd Floor
Toronto, Ontario
M5B 1Y7
Telephone 416-360-0424


August 2006




Table of Contents


Section  Page
About This Report vi
1.0 Introduction 1
2.0 Market Overview and Analysis:
Market Share, Service Segmentation, Market Dynamics, Influence of New Technology, VoIP Effects, Traffic and Revenue Trends
3.0 Company Profiles 17
    3.1 ACN Canada 18
    3.2 Allstream 23
    3.3 Distributel 28
    3.4 Primus Canada 32
    3.5 Rogers Telecom (formerly Sprint Canada) 40
    3.6 SearsConnect 45
    3.7 Telehop Communications 49
   3.8 yak Communications 54



List of Figures and Exhibits


Figure/Exhibit Page
Figure 1 Long Distance Revenues & Minutes of Traffic, 2004-2010 5
Figure 2 Telco Long Distance Revenue Market Share, 2004-2007 6
Figure 3 Business Sector Market Shares, by Carrier, 2005 9
Figure 4 Business Sector Market Shares, by Carrier, 2006 10
Figure 5 Business Market Size by Product Segment, 2005-2009 11
Figure 6 Residential Sector Market Shares, by Carrier, 2005 12
Figure 7 Residential Sector Market Shares, by Carrier, 2006 13
Figure 8 Long Distance Traffic, by Carrier, Millions of Minutes, 2005-2006 14
Figure 9 Long Distance Traffic, by Carrier, by Major Destination, 2005 15
Figure 10 Provincial Segmentation of Long Distance Revenues, 2005 16



About This Report


Published since the early-1990s, the Canadian Long Distance IXC/Resale Market Report has been one of NBI/Michael Sone Associates’ most popular and referenced reports. The 2006 Edition is the tenth instalment in the series.

As with the previous edition, this version contains succinct and focussed discussions of market segmentation, details on specific service sectors, traffic patterns, market share, service provider tactics and the downward spiral NBI/Michael Sone Associates believes will continue in the market in light of an increasing array of communications alternatives (e-mail, wireless, VoIP) to traditional long distance service.

We have also provided quantitative information in a series of 10 charts. The list of Exhibits includes a four-year market share presentation (incumbents versus entrants) for each of the consumer and commercial sectors. There are also charts illustrating in more detailed fashion the share for the most recent and upcoming years with the consumer and business sectors – individually, as well as a five-year segmentation within the latter by product category of outbound, inbound and card services. In addition, we re-visit and forecast the entire market for total revenues and minutes of traffic over a seven-year period. Finally, we have also provided traffic pattern information broken down by major destination (domestic, U.S. and overseas) for each major carrier.

Of course, in the tradition of all NBI/Michael Sone Associates reports, we have also provided detailed quantitative and qualitative profiles of eight Service Providers. These profiles discuss segmentation of revenues by service, marketing and sales activities, product positioning and expected future initiatives.





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