At over 160 pages, this is NBI/Michael Sone Associates first report
on the Canadian Local Telecom Services Market. The extensive primary research that is the
hallmark of all NBI reports was carried out over the past months as the local services
market has evolved and developed. Information, both quantitative and qualitative, was
analyzed and organized so as to provide the reader with a detailed understanding of the
background, current state and probable future of the local services sector. The final
product, Canadian Local Telecom Services Market Report, 1999 Edition, is the most
detailed research report available on this industry. The local services market will
undergo many changes over the months to come that NBI will continue to track. This report
establishes a foundation that will be built upon in future editions.
Following an introduction and definition of local services in Sections 1 and 2, NBI
provides detailed quantitative data in Section 3 that identifies the size of the market,
the future growth for incumbents and newcomers in both the business and residential
sectors and forecasts the share of the market to be held by the various participants.
Section 4 discusses the regulatory issues germane to the industry while Section 5 looks
at the options and economics of competitive local services, examining the various
technologies used in its provisioning.
Section 6 outlines the relevant marketing concerns including product, pricing, customer
service and bundling, and examines the role that each plays in local competition and in
the broader telecom industry.
Section 7 presents the all-important Corporate Profiles that provide a wealth of
qualitative and quantitative information about the companies that are already participants
in the local services market as well as those who are at various stages of planning their
entry. When Telecom Decision CRTC 97-8 was released on May 1, 1997 to establish the
framework for competitive local services, there were many observers who believed that the
Commissions rejected of wholesale rates for resellers in favour of a
facilities-based industry would limit the number of competitors because of the high
capital cost of entry. Banish that thought. NBI has provided profiles on five incumbent
telephone companies (ILECs) and 25 Competitive Local Exchange Carriers CLECs) or proposed
CLECs. Information on an additional 12 companies that are in the very early stages of
their planning is also provided.
Corporate Profiles are divided into three groups, each having unique characteristics.
The first is the companies that have or are building a national network: the ILECs and
their CLEC subsidiaries, AT&T Canada and Sprint Canada. The second group is arguably
the most interesting: the start-ups who begin with ideas and a vision and build a business
from that base. Finally come the cable-TV companies, some of which are already providing
service and others that remain in the planning stages.
The report is supported by 37 comprehensive Exhibits and Figures that examine line
counts, revenues, business and residential analysis, optional feature penetration, pricing
and corporate relationships.
The Canadian local telecom services market is roughly the same size, in terms of annual
revenue, as the long-distance market. Competition for long distance has caused major
changes and exciting developments over the five years since 1994 when equal access was
launched. The local services market will, in the years to come, be no less interesting.
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