CANADIAN ACD/CALL CENTRE MARKET REPORT
1998 EDITION
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copies of this report
call (416) 360-0424
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September, 1998
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Table Of Contents
About This Report |
vi |
A Note on Accuracy |
vii |
1.0 EXECUTIVE SUMMARY |
1 |
1.1.
The Canadian ACD/Call Centre Market at a Glance |
3 |
2.0 MARKET OVERVIEW |
5 |
2.1.
General |
5 |
2.2.
Revenues |
6 |
2.3.
Shipments and Installed Base |
8 |
3.0 PBX/KTS-INTEGRATED ACD |
10 |
4.0 STAND-ALONE ACD |
12 |
5.0 CENTRAL OFFICE-BASED ACD |
16 |
5.1.
Bell Canadas Per Agent Service |
18 |
5.1.1. Basic Per Agent Service. |
19 |
5.1.2. Customized Announcements |
20 |
5.1.3. MIS Dial-Up |
20 |
5.1.4. Help Desk Responsibilities. |
21 |
5.1.5. Target Markets |
21 |
5.1.6. Market Results |
21 |
6.0 THIRD PARTY MIS SOFTWARE MARKET |
23 |
6.1.
Market Overview |
23 |
6.2.
Product and Company Overview |
25 |
6.2.1. Innings Telecom |
25 |
6.2.2. AAC Corporation |
27 |
6.2.3. Xentrax (IEX, Telecorp and Teknekron) |
29 |
6.2.4. Switchview |
31 |
6.2.5. Perimeter Technology |
35 |
6.2.6. Connectivity/Genesys |
38 |
7.0 TOLL-FREE NETWORK SERVICE |
40 |
7.1.
Overview |
40 |
7.2.
Introduction of "Post 800" numbers |
40 |
7.3.
Toll-Free Number Portability |
41 |
7.4.
Toll-Free Network Service Offerings |
42 |
7.4.1. Flexible Routing Features |
43 |
7.4.2. Route Advance/Overflow Routing |
43 |
7.4.3. Day of Week Routing |
44 |
7.4.4. Area Code Selection/Restriction |
44 |
7.4.5. Local Call Rating/Screening |
44 |
7.4.6. Call Information Features |
44 |
7.4.7. Announcement Features |
45 |
7.4.8. Special Services |
45 |
7.4.9. Toll -Free Support Service Offerings |
45 |
7.4.10. The Canadian Toll-Free Service Market |
46 |
8.0 TECHNOLOGY AND MARKET TRENDS |
51 |
8.1.
Technology Trends |
51 |
8.2.
Interactive Voice Response (IVR) |
51 |
8.3.
Computer Telephony Integration (CTI) |
53 |
8.4.
Internet Integration |
53 |
8.5.
Video Call Centres |
55 |
8.6.
Market Trends |
57 |
9.0 COMPANY PROFILES |
59 |
9.1.
ASPECT |
60 |
9.2.
CINTECH |
66 |
9.3.
COMPUTER TALK TECHNOLOGY (CTT) |
71 |
9.4.
EXECUTONE |
75 |
9.5.
LUCENT TECHNOLOGIES |
79 |
9.6.
MITEL |
85 |
9.7.
NEC CANADA |
91 |
9.8.
NORTEL |
96 |
9.9.
ROCKWELL |
103 |
9.10.
TOSHIBA |
108 |
List Of Tables, Exhibits And Figures
Table 1 |
Canadian ACD/Call Centre Market, 1995-2000 |
7 |
Figure 1 |
Canadian Toll-Free Market Revenues, by Carrier, 1997 |
49 |
Figure 2 |
Canadian Toll-Free Market Traffic, by Carrier, 1997 |
50 |
Exhibit 1 |
End-user Revenues & Market Shares, by Vendor, 1995-1998 |
114 |
Exhibit 2 |
System Shipments & Market Shares, by Vendor, 1995-1998 |
115 |
Exhibit 3 |
Agent Position Shipments & Market Shares, by Vendor,
1995-1998 |
116 |
Exhibit 4 |
System Shipments, by Vendor, by Size Segment, 1997 |
117 |
Exhibit 5 |
System Shipments in percent, by Vendor, by Size Segment, 1997 |
118 |
Exhibit 6 |
Agent Position (New) Shipments, by Vendor, by Size Segment 1997 |
119 |
Exhibit 7 |
Agent Position (New) Shipments in %, by Vendor, by Size Segment,
1997 |
120 |
Exhibit 8 |
System Shipments, by Vendor, by Region, 1997 |
121 |
Exhibit 9 |
System Shipments in percent, by Vendor, by Region, 1997 |
122 |
Exhibit 10 |
Agent Position (New) Shipments, by Vendor, by Region, 1997 |
123 |
Exhibit 11 |
Agent Position (New) Shipments in %, by Vendor, by Region, 1997 |
124 |
Exhibit 12 |
System Installed Base & Market Shares, by Vendor, year-end
1995-1998 |
125 |
Exhibit 13 |
Agent Position Installed Base & Market Shares, by Vendor,
1995-1998 |
126 |
Exhibit 14 |
System Installed Base, by Region, by Vendor, year-end 1997 |
127 |
Exhibit 15 |
System Installed Base (All Types) in % , by Vendor, by Region,
year-end 1997 |
128 |
Exhibit 16 |
Agent Position Installed Base, by Vendor, by Region, year-end
1997 |
129 |
Exhibit 17 |
Agent Position Installed Base in %, by Vendor, by Region,
year-end 1997 |
130 |
Exhibit 18 |
Systems and Agent Position Installed Base, by Industry Sector,
1997 |
131 |
About This Report
The Canadian ACD/Call Centre Market Report, 1998 Edition, is the fourth NBI report on
this subject and at over 130 pages is the most detailed and comprehensive report ever
published on this industry. The report contains 21 Tables, Figures and Exhibits with
extensive coverage of revenues, shipments and installed base.
New for this edition is a review of the latest technologies as well as the new players
in the market and their respective offerings. When read in conjunction with its companion,
NBIs Canadian CTI Market Report,
1998 Edition, this report provides the most comprehensive and detailed examination
of the Canadian call centre market available anywhere.
Included is a comprehensive qualitative and quantitative examination of system and
agent position data, regional and vertical market segmentation, technology type and system
size details. The report also profiles the leading ACD manufacturers, describing their
product offerings and marketing strategies and providing rigorous analysis of their
performance.
In addition to a review of the total ACD market, the report provides an analysis of
each of the three segments - PBX-integrated, Stand-alone and Central Office-based. Also
included are sections on Third Party Software, Network Services and Technology and Market
Trends.
The information contained in this report is the result of extensive primary research
and numerous interviews and surveys with manufacturers, distributors, service providers
and call centre managers.
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