CANADIAN MOBILE WIRELESS COMMUNICATIONS SERVICES MARKET REPORT

2004 EDITION

NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone # (416) 360-0424
e-mail: msone@nbicanada.com

December 2004

At over 100 pages, NBI/Michael Sone Associates’ Canadian Mobile Wireless Communications Services Market Report, 2004 Edition continues to be the most comprehensive study published on this industry.

The report examines the cellular, wireless messaging and data markets in Canada, focusing on both services currently offered and future directions of the industry. Of particular importance is the role of two-way messaging devices and digital cellular handsets in popularizing the increased mobility of Internet access. This phenomenon is examined through a detailed description and discussion of the services and technologies that have made this possible.

The report opens with an Introduction that offers the reader a snapshot of the market and all relevant issues. This is followed by a Voice Overview that provides a detailed description of the service providers’ performance, market share, penetration and future direction as indicated by the key metrics of their subscribers, ARPU and churn. Next follows a discussion on Voice and Data Convergence and the role the latter has played in bringing music, information, text and picture messaging to wireless users, as well as the contribution these services make to the service providers’ coffers. A Data and Messaging overview then provides concise descriptions of the various types of mobile data applications and networks along with their relevance to today’s market. This includes discussion on the gradual demise of traditional one-way and the failure of two-way paging to make its mark and followed by a review of currently available mobile Internet services, such as Mobile Browsers and SMS as well as services planned for the near and more distant future.

Next are detailed profiles of the wireless service providers. Particular emphasis is placed on recent developments in the marketplace and the effects of different airtime and mobile data plans, pre-paid packages, messaging and other value-added services, marketing programs and distribution channels on revenues, subscriber growth, usage patterns, acquisition costs and capital spending. A discussion on the expansion of the resale market, handset rental and the current players follows.
The final part of the report offers the reader NBI/Michael Sone Associates’ view of the future of the wireless mobile Internet, updates on the relevant technologies and is rounded out with a description of some additional services.

Seventeen exhibits illustrate subscriber data by service provider including projections to 2007 for customer and revenue growth, provincial breakdowns, service type and technology segmentation, penetration rates and distribution.

Please watch for our upcoming Canadian Mobile Wireless Communications Equipment Market Report, 2005 Edition.