|
CANADIAN MOBILE WIRELESS
COMMUNICATIONS SERVICES MARKET REPORT
NBI/Michael Sone Associates Inc. 193 Church Street Toronto, Ontario M5B 1Y7 Telephone 416-360-0424 e-mail
msone@nbicanada.com December 2005
|
TABLE OF CONTENTS
| Section | Page |
About this Report
|
v |
1.0 Introduction |
1 |
2.0 Some Key
Issues |
13 |
2.1 Wireless Number
Portability |
13 |
2.2 Emergency Location
(E 9-1-1) |
16 |
3.0 Service
Providers |
19 |
3.1 Bell Mobility |
19 |
3.2 Aliant Mobility |
30 |
3.3 MTS Mobility |
35 |
3.4 SaskTel Mobility |
39 |
3.5 PageNet of
Canada |
43 |
3.6 Rogers Wireless |
46 |
3.6.1 Fido |
57 |
3.7 TELUS Mobility |
60 |
4.0 Distribution |
71 |
5.0 Resale
and Rental |
74 |
5.1 Rogers Wireless |
74 |
5.2 Virgin Mobile |
78 |
5.3 Roadpost |
82 |
6.0 Future
Directions |
86 |
 |
List of Exhibits
| Exhibit | Page | |
| Exhibit 1: | Subscribers/Net Activations by Service Provider (2003-2008) | 89 |
| Exhibit 2: | Subscribers by Service Provider by Province (2003-2008) | 90 |
| Exhibit 3: | Subscriber % Share by Service Provider by Province (2003-2008) | 91 |
| Exhibit 4: | Activations by Distribution Channel, 2004 | 92 |
| Exhibit 5: | Subscriber Penetration of Canadian Population (2003-2008) | 92 |
| Exhibit 6: | Subscribers
by Service Type and Market Segment, by Service Provider (2003-2008) |
93 |
| Exhibit 7: | Service Revenue &
Average Minutes/Revenue per Unit by Service Provider (2003-2008) |
94 |
| Exhibit 8: | Monthly Churn (%) and
Cost of Acquisition by Service Provider (2003-2005) |
95 |
| Exhibit 9: | One-way Messaging Subscribers by Service Provider and Total Revenues (2003 - 2008) |
96 |
| Exhibit 10: | Two-Way Messaging Subscribers/Net
Subscriber Additions, by Service Provider and Total Revenues (2003-2008) |
96 |
| Exhibit 11: | Text and SMS Users by Service Provider (2003-2008) | 97 |
| Exhibit 12: | Text and SMS Messages by Service Provider (2003-2008) | 97 |
| Exhibit 13: | Text and SMS Revenues by Service Provider (2003-2008) | 97 |
| Exhibit 14: | Mobile Internet Browser Users by Service Provider (2003-2008) | 98 |
| Figure 1 | Canadian Mobile Wireless Market, Subscribers and Revenues (1998-2008) | 12 |
|
|
About This Report
At around 100 pages, NBI/Michael Sone Associates’ Canadian Mobile Wireless Communications Services Market Report, 2005 Edition continues to be the most comprehensive study published on this industry. The report examines the cellular, wireless messaging and mobile data markets in Canada, focusing on both services currently offered and probable future developments of the industry. Of particular importance is the role of handset technological advances and two-way messaging devices in popularizing the increased use of mobile data and Internet access and, therefore, their growing importance for the carriers’ network revenues. This phenomenon is examined through a detailed description of the services that have made this possible and a discussion of new applications that promise even more potential in the near future. The report opens with an Introduction that offers the reader a snapshot of the industry’s relevant issues, specifically the service providers’ performance, market share, penetration and future direction as indicated by the key metrics of their subscriber acquisition and growth, ARPU, usage rates and churn. This is followed by a discussion of two key issues – wireless number portability (WNP) and emergency location (E 9-1-1) service. The next two sections contain detailed profiles of the wireless service providers themselves. Particular emphasis is placed on recent developments in the marketplace and the effects of different airtime and mobile data plans, pre-paid packages, messaging and other value-added services, marketing programs and distribution channels on revenues, subscriber growth, usage patterns, acquisition costs and capital spending. A discussion on the expansion of the resale market and the advent of MVNOs follows. The final part of the report offers the reader
NBI/Michael Sone Associates’ view of the future with a
description of some additional technologies such as Wi-Fi-capable
phones, push-to-talk GSM, UMTS and GSM roaming for CDMA subscribers.
Please watch for our upcoming Canadian
Mobile Wireless Communications Device Market Report, 2006 Edition.
|
[Comment]
http://www.nbicanada.com/mobilewireless2004.html