Canadian Customer Relationship Management (CRM) Market Report, 2000
Edition is E-Search Canada's inaugural report on the e-Commerce
marketplace in Canada. The numerous definitions of CRM combined with the
proliferation of products and rapid advances in CRM technology has
contributed to uncertainty about CRM in general, and its role in the
Canadian marketplace in particular.
report attempts to lend clarity to this topic, providing a background on
the development of CRM and the trends driving the adoption of CRM
technologies in Canada. The basic components of CRM technology and
products are explained and the forces driving new CRM application
development are examined. The overall size of the CRM market in Canada,
including licence fees, maintenance and professional services is
estimated in this report for 1999 - 2002. In the final section of the
report, in-depth profiles of eight major CRM vendors active in Canada
are provided, including a discussion of their products, sales and
marketing activities and partnerships. This is supported with estimates
of revenues and market shares.
information contained in this report is the result of extensive primary
research and numerous interviews and surveys with manufacturers,
consultants and professional service providers.