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NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone 416-360-0424

April 2010




Table of Contents


Section  Page
About This Report v
A Note on Accuracy vi
1.0       Market Overview and Analysis 1
2.0       Equipment Providers 10
      2.1       Alcatel-Lucent 10
      2.2       Microsoft 13
      2.3       Motorola 20
      2.4       Nortel 24
3.0       Service Providers 26
      3.1       Bell Aliant 26
      3.2       Bell Canada 28
      3.3       Cogeco 32
      3.4       EastLink 34
      3.5       MTS Allstream 36
      3.6       Rogers 39
      3.7       SaskTel 42
      3.8       Shaw 45
      3.9       Shaw Direct (formerly Star Choice) 46
      3.10     TELUS 47
      3.11     Videotron 50


List of Figure/Exhibits



Market At A Glance

1 Canadian Digital and IP Market, Subscribers and Revenues   (2007-2012) 9

1 TV Subscribers/Net Subscriber Activations & Market Shares  by Service Provider (2007-2012)

2 Digital TV Subscribers & Market Shares by type of Service Provider (2007-2012) 55
3 Digital TV Service Revenue and Average Revenue per Unit, (2007-2012)
4  Digital TV Service Revenue by type of Service Provider,     (2007-2012)



About This Report


NBI/Michael Sone Associates’ Canadian Digital and IPTV Services Market Report, 2010 Edition is our third publication on this sector and, we believe, its most comprehensive Canadian. As the roles of telecommunications and electronic entertainment become increasingly intertwined, with the telcos offering TV, and the cablecos phone services, this report provides a single source of information regarding recent television developments in the converging cableco, telco and satellite sectors. It examines the latest and emerging technologies for delivering user-manageable TV services and touches on the anticipated role that wireless technologies might play in endowing broadcast television with real time mobility.

The report is divided into four sections. The first opens with a snapshot of the Canadian market for digital television services, the technologies that drive them and the service providers deploying them. This overview examines the differences between and commonalities of Digital, IPTV and Satellite, touches on Mobile TV, standards development, advantages and/or limitations of each, and future developments. Detailed descriptions of hardware, middleware and software guide the reader through the myriad of terminologies that often conspire to confuse.

The second and third sections comprise profiles of the major equipment manufacturers and service providers including details of deployment and partnerships. Particular emphasis is placed on the increasing role that IPTV will play in providing the telcos with their terrestrial-based offering both to compete with the cablecos and complement their own satellite service. The final section provides exhibits that illustrate subscriber and revenue estimates and forecasts for the period 2007 to 2012.





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