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NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone # (416) 360-0424

November 2006



Table of Contents

Section  Page
Table of Contents iii
List of Exhibits iv
About this Report v
A Note on Accuracy vi
1.0 Introduction 1
2.0 Overview 3
3.0 Equipment Providers 12
        3.1 Alcatel-Lucent 12
        3.2 Microsoft 13
        3.3 Motorola 17
        3.4 Nortel 20
4.0 Service Providers 23
        4.1 Aliant 23
        4.2 Bell Canada 24
        4.3 Cogeco 28
        4.4 Look Communications 29
        4.5 MTS 30
        4.6 Rogers 32
        4.7 SaskTel 35
        4.8 Shaw 38
        4.9 Starchoice


        4.10 TELUS 40
        4.11 Vidéotron 44


List of Exhibits

Exhibit Page
Digital TV Subscribers/Net Subscriber Activations & Market Shares by Service Provider (2004-2009) 48
Digital TV Subscribers & Market Shares by type of Service Provider (2004-2009) 49
Digital TV Service Revenue and Average Revenue per Unit, (2004-2009) 50
Digital TV Service Revenue by type of Service Provider, (2004-2009) 51


About This Report


At around 55 pages, NBI/Michael Sone Associates' Canadian Digital and IPTV Services Market Report, 2007 Edition is our first publication on this topic and, we believe, the most comprehensive Canadian study on this market. As the roles of telecommunications and electronic entertainment become increasingly intertwined, with the telcos offering TV, and the cablecos phone services, this report provides a single source of information regarding recent television developments in the converging cableco, telco and satellite sectors. It examines the latest and emerging technologies for delivering user-manageable TV services and touches on the anticipated role that wireless technologies might play in endowing broadcast television with real time mobility.

The report is divided into three sections. The first opens with a snapshot of the Canadian market and goes on to introduce the reader to such terms as IPTV, set-top box, DVR and FTTP, as well as the technologies that drive them and the service providers deploying them. A technical overview examines the differences between and commonalities of Digital, IPTV and Satellite services, touches on MobiTV and Mobile TV, standards development, advantages and/or limitations of each, and future developments.

The second section is comprised of profiles of the major equipment manufacturers and service providers including respective details of deployment and partners. Particular emphasis is placed on the increasing role that IPTV will play in providing the telcos with their terrestrial-based offering both to compete with the cablecos and complement their own satellite service. Detailed descriptions of hardware, middleware and software guide the reader through the myriad of terminologies that often conspire to confuse. There is even a brief discussion on the TV sets themselves and the new digital hubs designed to link them to PCs and audio equipment via home networks. The final section provides exhibits that illustrate subscriber and revenue estimates and forecasts for the 2004 to 2009 period.





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