NBI/Michael Sone Associates’ Canadian
Mobile Wireless Communications Services Market Report, 2009
Edition continues to be the most comprehensive study
published on this industry.
The report examines the cellular, wireless messaging and mobile
data markets in Canada, focusing on both services currently
offered and probable future developments of the industry. Of
particular importance is the potential role of the new entrants
that were successful in securing licences for advanced wireless
services (AWS) that promise technological advances in popularizing
the increased use of mobile data and Internet access and, therefore,
their growing importance in increasing market competitiveness.
The spectrum auction itself and the emergence of new service
providers is examined through a detailed description of the
process and examples of some new applications that promise even
more potential in the near future.
The report opens with an Executive Summary that offers the
reader a snapshot of the industry’s relevant issues, specifically
the service providers’ performance, market share, penetration
and future direction as indicated by the key metrics of their
subscriber acquisition and growth, ARPU, usage rates and churn.
This is followed by a detailed account of the spectrum auction
and the results of the winning bids.
Thereafter are two sections that contain detailed profiles
of the wireless service providers themselves. The first covers
the established companies and includes recent market performance
and activities as well as predictions for the near future. The
discussion focuses on the effects of different airtime and mobile
data plans, pre-paid packages, messaging and other value-added
services, marketing programs and distribution channels on revenues,
subscriber growth, usage patterns, acquisition costs and capital
The second of these sections profiles the new entrants, including
their likely strategies with particular emphasis on their announced
or likely technology choices and service plans, thereby offering
the reader NBI/Michael Sone Associates’ view of a future
with, possibly, twice as many service providers as today.
Eleven comprehensive Exhibits illustrate service provider-specific
data including projections to 2012 for wireless customer and
revenue growth, provincial analysis, segmentation between business
& consumer accounts, breakdown between voice & data
revenues and detail on SMS traffic and revenues.
Please watch for our upcoming Canadian Mobile Wireless
Communications Device Market Report, 2009 Edition.