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CANADIAN PBX MARKET REPORT

 


2006 EDITION

 

 

 

NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone # (416) 360-0424
e-mail: msone@nbicanada.com


October 2006

 

 


Table of Contents

Section  Page
ABOUT THIS REPORT vi
SECTION 1 MARKET OVERVIEW  1
        1.1 2005 Market Highlights 3
        1.2 2006 Market Forecast 5
        1.3 2007-2008 Market Forecast 7
        1.4 Vertical Markets 9
        1.5 Observed Trends 11
        1.6 Manufacturer Snapshots 21
SECTION 2 MARKET AT A GLANCE 27
SECTION 3 MANUFACTURER PROFILES 35
        3.1 3COM Canada 37
        3.2 Alcatel 47
        3.3 Avaya Inc. 58
        3.4 Cisco Systems 72
        3.5 Mitel Corporation 85
        3.6 Nortel 98
        3.7 Panasonic 114
        3.8 Siemens 125
        3.9 Toshiba Corporation 138
        3.10 Other Manufacturers 147
SECTION 4 MARKET SUMMARY 151

 


List of Exhibits

Exhibit Page
Market At A Glance
Exhibit 2.1 Industry Revenues by Manufacturer, 2004-2006 29
Exhibit 2.2 Manufacturer System & Station Shipments, Legacy & IP, 2004-2006 29
Exhibit 2.3 System & New Station Shipments by Size Segment, 2004-2006 29
Exhibit 2.4 System Shipments by Manufacturer, 2005 30
Exhibit 2.5 Station Shipments by Manufacturer, 2005 30
Exhibit 2.6 System Shipments by Manufacturer, 2006 31
Exhibit 2.7 Station Shipments by Manufacturer, 2006 31
Exhibit 2.8 System & Station Shipments to Small Business, by Manufacturer, 2004-2006 32
Exhibit 2.9 System & Station Shipments to Mid-Market, by Manufacturer, 2004-2006 32
Exhibit 2.10 System & Station Shipments to Enterprise, by Manufacturer, 2004-2006 33
Exhibit 2.11 System & Station Installed Base, by Manufacturer, 2004-2006 33
Exhibit 2.12 Total System Shipments, 2004-2008 34
Exhibit 2.13 Total System Shipments, 2004-2008 35
Manufacturer Profiles
Exhibit 3.1 3Com 44
Exhibit 3.2 Alcatel 55
Exhibit 3.3 Avaya Inc. 69
Exhibit 3.4 Cisco Systems 82
Exhibit 3.5 Mitel Corporation 95
Exhibit 3.6 Nortel 111
Exhibit 3.7 Panasonic 122
Exhibit 3.8 Siemens 135
Exhibit 3.9 Toshiba Corporation 144
Exhibit 3.10 Other Manufacturers 148
Market Revenues and Shipments
Exhibit 4.1 Revenues (at End-User Level), by Manufacturer, 2004-2006 153
Exhibit 4.2 System Shipments, by Manufacturer, 2004-2006 153
Exhibit 4.3 Total Station Shipments, by Manufacturer, 2004-2006 153
Shipments by Size Segment
Exhibit 4.4 System Shipments by Size Segment, by Manufacturer, 2004 154
Exhibit 4.5 Percent System Shipments by Size Segment by Manufacturer, 2004 154
Exhibit 4.6 New Station Shipments by Size Segment, by Manufacturer, 2004 154
Exhibit 4.7 Percent New Station Shipments by Size Segment, by Manufacturer, 2004 154
Exhibit 4.8 System Shipments by Size Segment, by Manufacturer, 2005 155
Exhibit 4.9 Percent System Shipments by Size Segment by Manufacturer, 2005 155
Exhibit 4.10 New Station Shipments by Size Segment, by Manufacturer, 2005 155
Exhibit 4.11 Percent New Station Shipments by Size Segment, by Manufacturer, 2005 155
Exhibit 4.12 System Shipments by Size Segment, by Manufacturer, 2006 156
Exhibit 4.13 Percent System Shipments by Size Segment, by Manufacturer, 2006

156

Exhibit 4.14 New Station Shipments by Size Segment, by Manufacturer, 2006 156
Exhibit 4.15 Percent New Station Shipments by Size Segment, by Manufacturer, 2006 156
Shipments by Technology
Exhibit 4.16 System Shipments & Shares by Technology, by Manufacturer, 2004 157
Exhibit 4.17 Total Station Shipments & Shares by Technology, by Manufacturer, 2004 157
Exhibit 4.18 System Shipments & Shares by Technology, by Manufacturer, 2005 157
Exhibit 4.19 Total Station Shipments & Shares by Technology, by Manufacturer, 2005 157
Exhibit 4.20 System Shipments & Shares by Technology, by Manufacturer, 2006 158
Exhibit 4.21 Total Station Shipments & Shares by Technology, by Manufacturer, 2006 158
Shipments by Regional and Chanel
Exhibit 4.22 Regional Station Shipments, by Channel, 2005 158
Exhibit 4.23 Regional Station Shipments, by Channel, 2006 158
Shipments by Province
Exhibit 4.24 System Shipments, by Province, 2005-2006 159
Exhibit 4.25 New Station Shipments, by Province, 2005-2006 159
Shipments by Industry
Exhibit 4.26 System Shipments, by Industry, 2005-2006 160
Exhibit 4.27 New Station Shipments, by Industry, 2005-2006 160
Installed Base
Exhibit 4.28 Installed Base of Systems & Stations, by Manufacturer, 2004-2006 161
Exhibit 4.29 Percent Installed Base of Systems & Stations by Manufacturer, 2004-2006 161

 


About This Report

 

NBI/Michael Sone Associates is pleased to present the 26th annual edition of the Canadian PBX Market Report, 2006 Edition.

Examining the period 2004-2008, this report describes the Canadian market for key telephone system (KTS), private branch exchange (PBX) and IP private branch exchange (IP-PBX systems) offered by major CPE manufacturers. Detailed quantitative and qualitative information on the leading vendors in Canada — 3Com, Alcatel, Avaya, Cisco, Mitel, Nortel, Panasonic, Siemens and Toshiba — is also presented.

The 2006 Edition continues to evolve to keep pace with an ever-changing market by replacing the previous KTS/PBX segmentation with TDM/IP telephony segmentation, adding a new small-business/mid-market/enterprise segmentation, refining our vertical industry model aligned with the Standard Industrial Classification system and simplifying the format of exhibits wherever possible. We continue to retain the popular manufacturer profile structure that provides detailed qualitative presentations of each company’s product strategy, marketing activities and distribution capabilities along with an analysis of future expectations of growth.

This 161-page report’s 42 exhibits and nine manufacturer profiles (each containing an additional 10 exhibits organised into four sections) provide detailed information on system and station shipments, installed base, system-size segmentation, vertical and regional market analysis and distribution channels.

The report presupposes some familiarity with telecommunications but includes definitions where necessary for clarity. We use the terms “IP-enabled” and “IP telephony” when referring to the transmission of voice over a wide area packet network while we use the terms “IP-based” and “LAN telephony” when referring to systems based on an IP-PBX with either IP telephone stations and soft phones or a mixture of analogue single line devices, digital proprietary telephones, IP telephones and soft phones. The terms “packet voice” and “IP communications” are generally used when discussing systems that provide both voice and data communications.

This report, together with others on the voice mail, unified messaging, ACD, video conferencing and data and Internet networking sectors, comprises the cornerstone of NBI/Michael Sone Associates’ research on the Canadian CPE market. As with all NBI/Michael Sone Associates reports, information has been gathered from primary sources.

Please note that reported revenues are at end-user retail levels (rather than manufacturer wholesale revenues) and represent proceeds from the sale of business telephone systems, system software and equipment in the Canadian market only. These revenues exclude the sales of add-on applications such as contact centres, consulting or professional services fees, installation, maintenance contracts and service revenues for operational charges related to moves, adds, changes. All figures are in Canadian dollars unless otherwise noted.

 

 


 

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