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NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone 416-360-0424

December 2008




Table of Contents


Section  Page
About This Report v
A Note on Accuracy vi
1.0 Market Overview and Analysis 1
2.0 Equipment Providers 12
   2.1 Alcatel-Lucent 12
   2.2 Microsoft 15
   2.3 Motorola 21
   2.4 Nortel 25
3.0 Service Providers 29
   3.1 Bell Aliant 29
   3.2 Bell Canada 30
   3.3 Cogeco
   3.4 Look Communications 36
   3.5 MTS Allstream 39
   3.6 Rogers 42
   3.7 SaskTel 45
   3.8 Shaw 47
   3.9 Star Choice 48
   3.10 TELUS 49
   3.11 Videotron 52


List of Figures & Exhibits

Figure 1
Canadian Digital and IP Market, Subscribers and Revenues (2006-2011) 11
Exhibit 1
Digital TV Subscribers/Net Subscriber Activations & Market Shares by Service Provider (2006-2011) 56
Exhibit 2
Digital TV Subscribers & Market Shares by type of Service Provider (2006-2011) 57
Exhibit 3
Digital TV Service Revenue and Average Revenue per Unit, (2006-2011) 58
Exhibit 4
Digital TV Service Revenue by type of Service Provider, (2006-2011) 59



About This Report


NBI/Michael Sone Associatesí Canadian Digital and IPTV Services Market Report, 2008 Edition, is our second publication on this topic and, we believe, the most comprehensive Canadian study on this market. As the roles of telecommunications and electronic entertainment become increasingly intertwined, with the telcos offering TV, and the cablecos phone services, this report provides a single source of information regarding recent television developments in the converging cableco, telco and satellite sectors. It examines the latest and emerging technologies for delivering user-manageable TV services and touches on the anticipated role that wireless technologies might play in endowing broadcast television with real time mobility.

The report is divided into three sections. The first opens with a snapshot of the Canadian market and goes on to introduce the reader to such terms as IPTV, set-top box, DVR and HD, as well as the technologies that drive them and the service providers deploying them. This overview examines the differences between and commonalities of Digital, IPTV and Satellite services, touches on Mobile TV, standards development, advantages and/or limitations of each, and future developments. Detailed descriptions of hardware, middleware and software guide the reader through the myriad of terminologies that often conspire to confuse.

The second section is comprised of profiles of the major equipment manufacturers and service providers including respective details of deployment and partners. Particular emphasis is placed on the increasing role that IPTV will play in providing the telcos with their terrestrial-based offering both to compete with the cablecos and complement their own satellite service. The final section provides exhibits that illustrate subscriber and revenue estimates and forecasts for the period 2006 to 2011.





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