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CANADIAN MOBILE WIRELESS COMMUNICATIONS SERVICES MARKET REPORT

 


2006 EDITION

 

 

 

NBI/Michael Sone Associates
193 Church Street
Toronto, Ontario
M5B 1Y7
Telephone # (416) 360-0424
e-mail: msone@nbicanada.com


December 2006

 

 

Table of Contents

Section  Page
TABLE OF CONTENTS iii
ABOUT THIS REPORT v
A Note On Accuracy vi
1.0 Introduction 1
2.0 Wireless Number Portability 13
3.0 Service Providers 17
        3.1 Bell Mobility 17
        3.2 (Bell) Aliant Mobility 26
        3.3 MTS Mobility 31
        3.4 Rogers Wireless 36
                3.4.1 Fido 46
        3.5 SaskTel Mobility 48
        3.6 TELUS Mobility 51
4.0 Distribution 60
5.0 Resale and Rental 63
        5.1 Rogers 63
                5.1.1 Cityfone 63
                5.1.2 SiMPRO 65
                5.1.3 Primus Canada 65
                5.1.4 7-Eleven 67
                5.1.5 Vidéotron 68
        5.2 Bell Canada 70
                5.2.1 OnStar 70
                5.2.2 PC Mobile 71
                5.2.3 Virgin Mobile 73
6.0 Future Directions 78

 

List of Exhibits

Exhibit Page
1
 Subscribers/Net Activations by Service Provider (2004-2009) 81
2
 Subscribers by Service Provider by Province (2004-2009) 82
3
 Subscriber % Share by Service Provider by Province (2004-2009) 83
4
 Activations by Distribution Channel, 2005 84
5
 Subscriber Penetration of Canadian Population (2004-2009) 84
6
 Subscribers by Service Type and Market Segment by Service Provider (2004-2009) 85
7
 Service Revenue & Average Minutes/Revenue per Unit by Service Provider (2004-2006) 87
8
 Monthly Churn (%) and Cost of Aquisition by Service Provider (2004-2006) 88
9
 One-way Messaging Subscribers, by Service Provider and Total Revenues (2004-2009) 89
10
 Two-Way Messaging Subscribers/Net Subscriber Additions, by Service Provider and Total Revenues (2004-2009) 89
11
 Text and SMS Users by Service Provider (2004-2009) 90
12
 Text and SMS Messages by Service Provider (2004-2009) 90
13
 Text and SMS Revenues by Service Provider (2004-2009) 90
14
 Mobile Internet Browser Users by Service Provider (2004-2009) 91
1
Canadian Mobile Wireless Market, Subscribers and Revenues (1999-2009)
 12

 

About This Report

 

At around 100 pages, NBI/Michael Sone Associates’ Canadian Mobile Wireless Communications Services Market Report, 2006 Edition continues to be the most comprehensive study published on this industry.

The report examines the cellular, wireless messaging and mobile data markets in Canada, focusing on both services currently offered and probable future developments of the industry. Of particular importance is the role of handset technological advances and two-way messaging devices in popularizing the increased use of mobile data and Internet access and, therefore, their growing importance for the carriers’ network revenues. This phenomenon is examined through a detailed description of the services that have made this possible and a discussion of new applications that promise even more potential in the near future.

The report opens with an Introduction that offers the reader a snapshot of the industry’s relevant issues, specifically the service providers’ performance, market share, penetration and future direction as indicated by the key metrics of their subscriber acquisition and growth, ARPU, usage rates and churn. This is followed by a discussion on wireless number portability (WNP).

The next two sections contain detailed profiles of the wireless service providers themselves. The discussion focuses on the effects of different airtime and mobile data plans, pre-paid packages, messaging and other value-added services, marketing programs and distribution channels on revenues, subscriber growth, usage patterns, acquisition costs and capital spending. A discussion on the expansion of the resale market and the advent of MVNOs follows.

The final part of the report offers the reader NBI/Michael Sone Associates’ view of the future with a description of some additional technologies such as Wi-Fi-capable phones, push-to-talk GSM, UMTS and GSM roaming for CDMA subscribers.
Fourteen comprehensive Exhibits illustrate service provider-specific data including projections to 2009 for cellular customer and revenue growth, provincial analysis, segmentation between business & consumer accounts, breakdown between voice & data revenues and detail on SMS traffic and revenues. Exhibits on penetration rates, distribution channels and mobile browser users are also included as is the quantification of one-way and two-way messaging subscribers and associated revenues.

Please watch for our upcoming Canadian Mobile Wireless Communications Device Market Report, 2007 Edition.

 

 

 

 

 

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